In November 2024, event discovery platform findarace.com reported a record-breaking level of interest in Turkey Trots. This helped to drive traffic on findarace.com to over half a million users, an all-time high for the event listings website.
A release from findarace.com added…
‘According to RunSignup.com, in November findarace.com was one of the top three sources of referral traffic to its event websites. Confirmation that we are not just sending traffic to race websites, but traffic that converts into bookings.
‘Regardless of which registration platform you use, with RunSignup having a ~50% market share, it’s a very strong indicator of findarace’s ability to capture online interest at the top of the sales funnel and convert it into bookings.
‘520,427… is the number of sessions on findarace.com in the month of November. 217% up on the same period in 2023.
‘Traffic will undoubtedly continue to follow the annual trends, with its peaks in November and early January, but overall we expect to see year-on-year growth continue (currently tracking at 296% for the 2024 year to date).
‘findarace.com’s organic search performance helps to position the site among the top search results for hundreds of generic search terms, including ‘turkey trots near me’, ‘5k near me’, ‘half marathon february’, ’10k miami’, etc.
‘With the busiest time of the year just around the corner, make sure to get all your events listed ready for the New Year. There are still a few ‘Boost’ spaces left for January too. Boosts are our most effective promotional tool, putting events at the top of the results and maximising visibility.’
The USA is the company’s first market outside of the UK. In the US, findarace.com operates as a traditional listing site. For example, someone will search online, refine their search on findarace.com and discover an event before being connected to the event website to book.
In its home market of the UK findarace.com operates as a marketplace, versus as a listing site in the US. In neither market, is it a registration platform.
