PaceUp Media, the sports PR and communications agency, has been appointed by Posedla, maker of what is billed as… ‘the world’s first fully custom 3D-printed cycling saddle.’
Based in the Czech Republic, Posedla specialises in saddle innovation through its fully customised 3D-printed designs via the brand’s current model, the Joyseat 2.0.
Aiming to rethink the saddle manufacturing process, Posedla has developed an innovative algorithm that helps to create ‘no-pressure saddles based on each rider’s anatomy’.
The PaceUp team will be working with Posedla to deliver PR, athlete and community activations across its key markets worldwide, adding to the agency’s growing roster of international brands in the cycling and outdoor adventure market.
“Having been in discussion with Jiří and the team at Posedla for some time, it’s great to finally roll out our ideas and plans for what’s set to be an exciting year ahead for the brand,” said PaceUp director, Tom Copeland.
“A few of us on the team have been testing the Joyseat 2.0 for a while now and having ridden a fair number of saddles over the years, this one is pretty special.”
Posedla recently established a partnership with the Classified x Rose Gravel Team, alongside ambassador tie-ups with a roster of athletes around the world.
Posedla Co-Founder, Jiří Dužár, said “Having the passion, experience and network of the PaceUp team in our ranks now is going to be of great benefit to our growth plans over the coming years.
“They’ve shown a real understanding of our needs and expectations for what we want to achieve and do together. So, it’s great to finally be working together.”
Posedla joins PaceUp’s client partner brands, teams, events and organisations, which includes A.S.O and UniPublic, BBB Cycling, MAAP, ROUVY, and Stardue.
www.posedla.com
www.paceupmedia.com
