Raccoon Media Group, organiser of the International Running Expo (IRX), has announced SCOTT Sports as the headline partner for the inaugural two-day event in Amsterdam.
IRX 2025 will take place on November 4–5 at the RAI Amsterdam expo venue. The show will bring together retailers, wholesale and distributors, industry professionals, race directors, athletes, and influencers.
SCOTT Sports is looking to strengthen its position in the growing running market, particularly in the trail category. The brand supports its growth with a dedicated team of athletes who represent it in races such as the Golden Trail Series, UTMB, and Skyrunner World Series. These athletes continue to showcase the brand’s trail focus and deliver performances, including multiple podium finishes in international races.
Exclusive to the International Running Expo, SCOTT Sports will be previewing its 2026 collection and new brand campaign, offering a first look at future innovations. There will be opportunities to test the 2026 collection, with guided sessions led by product experts and athletes.
Peter Cable, Head of Running at SCOTT Sports said “We are delighted to partner with IRX for the inaugural event of this exciting new meeting of the European running community.
“SCOTT Sports is based in the heart of Europe and the opportunity to meet our community of retailers and media partners here close to our core market is a huge bonus to our business. Racoon Media Group has a proven track record of organising relevant and market leading events and we truly believe that a strong running show here in Europe is to the benefit of the whole running community. We look forward with connecting with everyone this month.”
www.scott-sports.com
www.internationalrunningexpo.com
