GiveWheel becomes ‘powered by’ partner for Triathlon Industry Conference 2025

October 30, 2025

Industry organisation Triathlon Industry Alliance (TIA) has announced that GiveWheel, the multi-charity fundraising platform, will be the ‘powered by’ partner for the Triathlon Industry Conference 2025 (TIC25), taking place on Monday, December 8, 2025 at Burleigh Court, Loughborough University UK.

The Triathlon Industry Conference, held parallel to The Running Conference presented by haku (TRC25), brings together the business community of multisport to connect, collaborate and shape the future of the industry.

According to Triathlon Industry Alliance (TIA), the partnership with GiveWheel underscores a shared commitment between TIA and the triathlon community to harness the power of sport for positive impact.

‘GiveWheel is on a mission to become the most impactful force for good in digital fundraising, and its sector-first innovations DonorLed and GiveReel bring fresh possibilities to giving.’

GiveWheel provides an innovative single platform for individuals, teams, and organisations to fundraise for multiple charities within one campaign, enabling the endurance community to support the causes they care about most – from grassroots sport to climate action and social mobility.

By powering the Triathlon Industry Conference, GiveWheel will help to champion the theme of purpose-driven business, encouraging brands, organisers, and athletes to integrate social impact into their work and connect fundraising innovation with industry collaboration.

Speaking about the partnership, Rebecca Richardson, CEO of Running Industry Alliance said “We were excited when GiveWheel joined Running Industry Alliance and Triathlon Industry Alliance as a member, and it’s fantastic to have GiveWheel as the Powered By Partner for the 2025 Triathlon Industry Conference.

“Their innovative approach to fundraising aligns perfectly with our mission to bring the industry together with purpose – connecting business, sport, and community for positive change.”

Oliver Daniel, Founder of GiveWheel, added “Triathlon and multisport embody ambition, resilience, and the drive to create positive change – values that sit at the heart of GiveWheel. Partnering with the Triathlon Industry Conference gives us the chance to connect with organisations who share our belief that business and purpose can go hand in hand.”

Gary Roethenbaugh, Co-Founder of Triathlon Industry Alliance, said “At last year’s inaugural Triathlon Industry Conference, in December 2024, there was discussion about how to strengthen the connection between fundraising and multisport participation. So, having GiveWheel as a partner for our second conference this December feels like the perfect fit.

“Working together with GiveWheel, it’s now time to build a new & lasting connection between triathlon participation and supporting the causes that matter.”

The Triathlon Industry Conference powered by GiveWheel takes place on Monday, December 8, 2025 at Burleigh Court, Loughborough University.

Sessions will cover the current and future state of triathlon, including participation trends, event innovation, sustainability, technology, retail, and the athlete experience. The day will also include networking opportunities, data insights, and collaborative workshops designed to strengthen the triathlon and multisport ecosystem.

The evening of December 8th will see the triathlon and running industries get together for a dual evening of celebration between Running Industry Alliance (RIA) and Triathlon Industry Alliance (TIA) members via a new activation called ‘Let The Games Begin!”.