Triathlon Industry Alliance (TIA) is bringing together leaders from across the multisport landscape, with the Triathlon Industry Conference powered by GiveWheel taking place on Monday, December 8, 2025, at Burleigh Court, Loughborough, UK.
The one-day conference will deliver a focused programme of insight, innovation and industry connection spanning triathlon, cycling, ultra running, gravel, fitness racing and the wider endurance ecosystem.
From digital engagement strategies to international perspectives and the future of multisport participation, the industry conference is designed to provide a collaborative platform for discussion, learning and practical solutions aimed at accelerating growth across the sector.
09:30 – Registration & Networking
The day will open with arrivals, registration and informal networking, setting the tone for a collaborative programme.
Session 1: Showcasing the Multisport Experience (10:00–10:30)
The conference will begin with an introduction from the TIA team, followed by an inspiring opening panel exploring the emotional and community impact of the triathlon experience. A dynamic photo and video montage will bring the multisport journey to life.
Presenters / Panel Speakers:
Jack Schofield | Founder & Director – Two26 Photography
Helen Webster | Editor – 220 Triathlon
Session 2: Engaging with the Audience (10:30–11:30)
Digital activation and social media will take centre stage with a deep dive into how brands are connecting with athletes across TikTok, Instagram and emerging content ecosystems.
The session will explore what resonates across triathlon, cycling, ultra, gravel and fitness racing.
Presenters / Panel Speakers:
Luke Howard | Founder & Director – Deffo Media
Jo Redfern | Founder & CEO – Futrhood Media
Aaron Wyn Nicholas | Manager, Global Social Media – The IRONMAN Group
Session 3: Building the Triathlon Growth Opportunity (11:30–12:15)
This session will address participation growth, youth engagement and areas of future opportunity for the sport, led by key representatives from the national governing body and leading development organisations.
Presenters / Panel Speakers:
Amy Hall | Director of Community and Sport Development – British Triathlon Federation
Charis Palmer-Smeaton | Head of Charity – The Brownlee Foundation
Tim Don | Former Professional Triathlete
Session 4: Workshops & Networking (12:15–13:00)
Delegates will participate in focused workshop groups to discuss barriers, opportunities and shared solutions across the multisport industry, before continuing conversations over lunch.
Session 5: An International Perspective (14:00–14:45)
This session is about broadening the lens with insight from international race organisers and industry leaders, highlighting global trends, the scale of triathlon worldwide and opportunities within sport tourism.
Presenters / Panel Speakers:
Thom Richmond | CEO – Cal Tri Events
Dean Jackson MBE | Founder & CEO – HUUB
Linsey Carr | Head of Product & Revenue – Nirvana
Session 6: Innovation Across Multisport (14:45–15:30)
Innovation will take the spotlight with presentations and a panel featuring brand owners, retailers and technology specialists. Topics include sports tech, the role of AI, cutting-edge gear and shifting consumer behaviour.
Presenters / Panel Speakers:
Laura Devereux | Trade Partnerships Manager – Sigma Sports
Charlie Hart | Co-Founder – GiveWheel
Will Senior | Founder – My Tri Ranking
A coffee and networking break (15:30 – 16:00) follows.
Session 7: Where Next for Triathlon? (16:00–16:45)
The final session will bring together learnings from the day and participant feedback from workshops, outlining actionable next steps to drive growth and strengthen the multisport ecosystem.
Closing & evening celebrations (16:45 onwards)
Delegates are invited to stay for the evening social event, ‘Let the Games Begin’, powered by haku and Scimitar, providing more opportunities for industry connection in a relaxed setting.
Building a foundation for multisport growth
The 2025 Triathlon Industry Conference powered by GiveWheel will showcase the power of bringing together brands, governing bodies, event organisers, media, retailers, tech innovators and community leaders to accelerate the future of triathlon and multisport.
Triathlon Industry Alliance (TIA) adds that, into 2026, it will continue its commitment to supporting collaboration, insight sharing and sustainable industry growth.
www.therunningconference.com/triathlon-industry-conference
www.triathlonindustryalliance.com
