Mavic has announced the extension of its partnership with Warner Bros Discovery through the end of the 2026 season. The agreement marks an increase in brand exposure for the French cycling component manufacturer, which expects to see more than triple its TV broadcast visibility on Eurosport throughout the year.
The company is deploying a full-season visibility strategy for the 2026 season. This began on March 7, 2026, with Strade Bianche in Italy, and will continue through to the final major classics in October.
Mavic is a French manufacturer of components and apparel for cycling, known for its wheels and technical equipment. The Mavic Group is based in Chavanod, France.
The 2026 broadcast schedule includes several of the most iconic races in the international cycling calendar. Following the opening at Strade Bianche, the brand will be featured during the final stage of Paris–Nice on March 15, 2026, and Milan–San Remo on March 21, 2026.
The spring classics coverage continues with the Tour of Flanders on April 5, 2026, followed by Paris–Roubaix on April 12, 2026, and Liège–Bastogne–Liège on April 24, 2026.
Mavic will also have a significant presence during the Grand Tours and national events. The partnership covers nine stages of the Giro d’Italia from May 8–31, 2026, and the French Championships from June 25–28, 2026.
In the latter half of the 2026 season, the brand will be prominently visible during three stages of the Tour de France Femmes from August 1–9, 2026, concluding the road season at Il Lombardia on October 10, 2026.
Beyond road racing, Mavic will have on-the-ground exposure at various MTB World Cups. These include events at Nove Mesto on May 22–24, 2026, La Thuile on July 2–6, 2026, and Les Gets on August 20–22, 2026.
In addition to television and event exposure, Mavic will be featured in several episodes of the ‘Bistrot Vélo’ podcast throughout the season.
According to the company, this overall boost in visibility positions the brand at the heart of the most iconic cycling moments.
