ASICS America Corporation has appointed Kevin Wulff as Chief Operating Officer, effective immediately. Joining ASICS America Corp as COO, Wulff will add President to his title on 1 February 2011 – when current COO and President Rich Bourne will transition into retirement.
Wulff’s previous experience includes President and CEO of San Diego-based Pony International (2007-2010), President and CEO of American Sporting Goods (2004-2007), and CEO and Chairman of the Women’s Tennis Association (2001-2003).
He has also spent over 10 years at Nike Inc at the world headquarters in Beaverton, Oregon and at Nike Canada in Toronto holding various management positions.
"I am excited to take on this great opportunity,” Wulff said. “With my past experiences of working in both the North and South American regions, I look forward to building upon the current ASICS momentum and to achieve the company’s ambitious brand and business goals for the future."
Bourne will stay on as acting President until his 21st anniversary date on 1 February 2011. "After 21 wonderful years with ASICS, I’m retiring to travel and spend more time with my family. But I’ll remain on hand as a consultant for ASICS," Bourne added.
"I feel very confident in bringing Kevin Wulff on board as my successor. His experience, skill set and ability to handle business on a global level will no doubt help ASICS reach our billion dollar goal."
