Brooks Sports Inc has notched up a further award from Runner’s World in the US. The company’s new Brooks Defyance shoe, which was launched on 1 April 2008, scooped up the Editor’s Choice Award and was described as ‘a shoe that’s soft, flexible and hugs the foot like a tight pair of jeans.’
“We are so pleased to receive such great recognition from Runner’s World season after season,” said Fritz Taylor, Senior Vice President of footwear at Brooks: “Each Brooks shoe introduction is an opportunity for us to give runners gear that will make their runs more comfortable, more enjoyable, more suited to their biomechanical needs. We greatly respect this responsibility, and we’re ecstatic the industry applauds our efforts toward delivering quality product.”
The Defyance is one of six all-new shoes Brooks will launch in 2008. The Infiniti and Switch, two generously cushioned, mild support shoes, launched in early 2008. Up next from Brooks is the Ghost, a high-end responsive neutral shoe, and two new styles for young feet – the Kids’ Adrenaline GTS and Kids’ Defyance.
