Giant has shifted its emphasis towards its Giant Retailing Partner Programme. While it remains unclear if the company is ceasing its cooperation with independent retailers, distributors and dealers, Giant has stated that it has no plans to set up its own retail outlets in Europe.
John Koo, President of Giant Europe, said that “In most European countries, Giant has built an ‘exclusive’ Giant dealer network through our GRP programme, and is doing business directly with Giant retailers. But there are also countries, where Giant is also doing good business with retailing organisations or buying groups, who provide good added value and play an important role in the business process which benefit both dealers and Giant for long term.”
Koo continued, “since every country is different, the general manager of each Giant sales company is authorised to make the strategic decision about the most suitable dealer network for that country, and the way of cooperation with the dealer/retail organizations. In this case, Giant Benelux has made their decision for Holland. Giant Benelux will continue to support through the GRP programme our existing dedicated dealers; even if they belong to one of the retail organisations in the country.
“Giant considers Giant dealers as GRP (Giant Retailing Partner), and with that is to find ways to help and support our GRP to become the best retailer and foster a win-win long-term partnership. Giant has no intention to set up our own retail stores, or to enter into the retailing business in Europe.
