Mizuno (China) Corp, an overseas subsidiary of Mizuno in China, opens the Mizuno Sanlitun Store in Sanlitun, Beijing on 19 July 2008. As a flagship outlet of Mizuno, the new store will provide a comprehensive range of sporting goods, targeting not only general consumers in China, but also foreign residents and tourists from overseas.
The Mizuno Sanlitun Store is one of Mizuno’s largest existing general sporting goods stores, which seeks to raise awareness of the Mizuno brand and define Mizuno’s position as a brand for athletes. At this new store, Mizuno intends to provide a wide range of products, including not only running shoes and apparel but also golf and baseball goods, which have recently enjoyed growing demand according to the company. Mizuno also aims to serve customers in a range of age groups by offering a broad line up of products.
