USA Triathlon (USAT) has agreed that its 8-year partner Rudy Project has upgraded its sponsorship to the Gold Level and will extend its relationship with USAT through to 2012.
As a Gold Level sponsor, Rudy Project will be advancing its support for USA Triathlon to the highest level. Rudy Project will continue to back a wide array of USAT programmes, including the USAT Trade Team, National Team, and the National Championships programme, as the official sunglass and helmet sponsor of USAT.
Members will be able to take advantage of offers and discounts online and will continue to see Rudy Project helmets and sunglasses used as prizes at USAT events and through promotional contests.
"Rudy Project is one of the most progressive companies we work with on an annual basis, and they are a vital partner for USA Triathlon," said USA Triathlon Senior Vice President of Marketing and Communications Tim Yount. "Their heritage of innovation and commitment to technology and quality has established their place as the premier eyewear and helmet brand in multisport and as an ideal partner for USAT."
"I cannot express how excited Rudy Project is to renew its partnership with USA Triathlon and to commit to the highest level of sponsorship," said Rudy Project North America President and Co-Founder Paul Craig. "At Rudy Project, our focus is to provide triathletes with the most technical and functional sunglass and helmet products to solve problems they face during training and racing. We look forward to working with USAT and its growing membership over the next four years and to be the choice of triathletes for sunglasses and helmets, bar none."
