Shimano American Corp has announced the completion of its purchase of DashAmerica Inc (Pearl Izumi USA Inc) from Nautilus Inc, with Pearl Izumi becoming a wholly owned subsidiary of Shimano’s US division. Pearl Izumi will continue to operate from its US facilities in Broomfield, Colorado and via Kirchzarten, Germany.
“The acquisition brings together two companies started by Japanese families who share a passion for cycling,” said Pfeiffer. “Both have strong research and development backgrounds, offer industry leading innovations, and share an obsession with quality and performance. We’ll continue to build the respective brands and remain dedicated to the healthy independent dealer networks we’ve both enjoyed.”
Pfeiffer also noted that Pearl Izumi would be maintained as a stand-alone company with its own management team. “Pearl Izumi is a leader in the performance sports apparel and footwear market, and we plan to keep them in that position,” Pfeiffer said. “Pearl Izumi’s design expertise creates products for the avid cycling and running enthusiasts and we’ll provide Juergen Eckmann (Pearl Izumi’s president) and his team with all of Shimano’s support and resources needed to continue that tradition.”
Eckmann said the acquisition is a great fit for both companies. “The entire team at Pearl Izumi USA and Europe are excited about opportunities and benefits we gain in becoming part of Shimano,” said Eckmann. “Shimano provides knowledge and expertise which will make our brand stronger and we in turn have a great deal of experience in performance apparel, fabric technologies and run footwear that Shimano did not previously possess.”
As part of a broad dual brand strategy, Pfeiffer states that Shimano will continue to offers its branded apparel and cycling footwear along with the Pearl Izumi apparel and cycling footwear in all markets. Shimano’s acquisition includes Pearl Izumi’s facility in Kirchzarten, Germany, and the rights to Pearl Izumi sales and distribution throughout North and South America, Europe, Australia and selected other countries. Pfeiffer noted that the purchase does not include sales and distribution rights of Pearl Izumi branded products in Japan and most of Asia.
