Groupset specialist SRAM has hired Bill Keith to fill a new Road Components Product Manager position. With more than 20 years of cycle industry experience, prior to joining SRAM, Bill was at Cannondale Bicycle Corp as Florida Account Manager. His past product development management experiences included CODA components, road performance and elite race bikes, cyclocross bikes and aero bike categories.
Asked about the position at SRAM, Keith replied, “I look forward to continue building on that iconic strength along with the outstanding road product team SRAM now has in place. My connection with SRAM takes me back to 1988 and my bike shop days with Orange Cycle. Alex Wassmann from SRAM stopped by and asked if I would try the new CAT-1 Grip Shifters on my triathlon and road bikes. From that time forward I have admired SRAM’s ability to develop and deploy products that not only connect with the customer but also become an iconic product for SRAM and the bike industry.”
