Blue Competition Cycles has signed a three year agreement as the official bike sponsor of the Chicago Triathlon. The 27th annual Chicago Triathlon will be held on Sunday 30 August 2009. As Guinness World Record holder for the ‘World’s Largest Triathlon’, the 27th annual Chicago Triathlon is the premier event in the Life Time Fitness Triathlon Series, and attracts top amateur and professional athletes from around the globe.
Already the official bike sponsor for USA Triathlon, the national governing body for triathlon, duathlon, and other multi-sport disciplines in the US, Blue is well-prepared to meet the sponsorship requirements of the Chicago Triathlon. “This sponsorship opportunity syncs up perfectly with our USA Triathlon sponsorship, as well as providing an opportunity for some of our athletes like Canadian National Champion Brent McMahon to showcase our quality products and visit with our consumers” said Chance Regina, National Sales Manager for Blue Competition Cycles.
“One of our many goals is to increase consumer visibility and bring attention to the Blue brand for our Chicago-based retailers who have supported us from the very beginning. We expect our participation in such a prestigious event like the Chicago Triathlon will help us to accomplish these goals,” Regina added.
As part of its sponsorship deal, Blue will provide Triad framesets to the male and female amateurs with the fastest bike splits in the International distance event. Blue recently launched the Triad, high-end, full-carbon triathlon bike, with a free wind tunnel session offer for consumers. Blue will also be awarding a Blue 2Four, which is Blue’s 24-inch race-ready children’s road bike, to a deserving competitor in the children’s race, and a Blue T-17 triathlon bike to a lucky winner as part of the weekend festivities.
www.rideblue.com
www.chicagotriathlon.com
www.usatriathlon.org
