According to BikeRadar.com, Shimano distributors Madison will exhibit at the new London Bike Show in early 2011, instead of the Cycle Show.
The new London Bike Show event takes place at ExCeL London from 13-16 January. This coincides with the last four days of the Tullett Prebon London International Boat Show.
The new biking event shall be held alongside The Outdoors Show, Europe’s largest outdoor pursuits consumer exhibition that is moving to the capital after eight years at the NEC in Birmingham.
The dates for the Cycle Show 2010 are 7-10 October 2010 at Earls Court 1, London.
