Multisport Distribution has announced a partnership with pro Ironman triathlete Scott Neyedli, who will be sponsored by Blue Competition Cycles, Fusion sportswear and Ekoi – all of which are brands distributed in the UK by Multisport.
The two year deal will see Neyedli riding a Blue Triad SL and joining ranks with Andreas Raelert (also sponsored by Blue) who rode his Blue Triad to finish third at the recent Ironman World Championships in Kona.
Neyedli has already qualified for this year’s 2010 Ironman World Champs in Kona Hawaii following his second place podium finish at Ironman Western Australia in December last year.
A previous winner of Ironman UK, Neyedli’s new sponsorship deal with Multisport will see him line up in a number of quality races in 2010 including: Ironman Australia, TriGrandPrix UK and Challenge Roth ahead of the Ironman World Championships in Kona later this year.
Multisport primarily serves a network of specialist cycle, triathlon and running stores throughout the UK and Ireland (and other parts of Europe). The distributor also sells products and services direct to the end consumer in some instances. This may be via on-line sales or delivery of its bike fitting services through one of its sub brands – The Velomotion Bike Fit Studio.
A spokesperson for Multisport Distribution said, “We are delighted to be partnering with Scott Neyedli who has a proven track record at Ironman distance and is an ideal British based athlete to front up the Multisport brands at an extremely exciting stage of our growth in the UK.”
Neyedli added, “I am very much looking forward to a great season of racing and to partner with the guy’s at Multisport is the icing on the cake.
“In triathlon the cycling technology we use on our bikes, clothing and accessories matters, it allows athletes to compete at the highest level. It’s vitally important for me to partner with a brand that wants to exceed all expectations and having Blue, Fusion and Ekoi in my camp will help me achieve this.”
