A survey of 1,560 triathletes by Active Network has revealed that once someone participates in a triathlon they are likely to be hooked on the sport. Over 90% of those surveyed plan to participate in a triathlon event in 2011, with 32% indicating they plan on participating in five or more triathlons in 2011.
According to World Triathlon Corporation (WTC), the number of Ironman events being offered around the world continues to rise. In 2006, when Ironman 70.3 was launched, there were 17 events worldwide. Today that number has grown to 42 Ironman 70.3 events, spanning 22 countries.
"We continue to see an increase in demand for Ironman and 70.3 events globally," said Jessica Weidensall, spokesperson from World Triathlon Corporation. "Each year, more than 160,000 athletes attempt to earn coveted slots to the Ford Ironman World Championship and Foster Grant Ironman World Championship 70.3.
"We expect to see even more growth across all brands as we offer new, exciting opportunities in the sport."
According to Active Network:
Triathletes spend to support their passion. Regardless of income level, the average triathlete surveyed spent US$2,135 in 2010 on gear alone to support their event participation and training (excluding travel or event entry fees).
Triathletes are affluent and educated. The average age of triathletes surveyed was 40 years old, with close to half earning an annual income of over US$100,000.
Education levels are high as well, with 40% having a US college degree and over 40% having a post graduate degree.
Triathletes also make time for training. Despite professional demands, 50% of triathletes surveyed train for 10-15 hours a week with 33% indicating they train for three to four months leading up to an event.
“Having witnessed over 200,000 individuals cross the finish line at Ironman events around the world, the sport of triathlon is not just about the physical transformation, but an emotional journey. For many participants, finishing any triathlon represents a huge lifetime milestone,” explained Mike Reilly, the voice of Ironman and Vice President at Active Network.
