Wheel specialist Rolf Prima has partnered with On the Edge Canada as the brand’s exclusive Canadian distributor.
On the Edge Canada will offer the full Rolf Prima wheel line and has already started receiving the company’s 2011 models. New 2011 wheel models have been on display at ExpoCyle 2010 at the On the Edge booth.
Focusing on high-end products, On the Edge Canada currently distributes Pivot and BH bikes as well as clothing and accessories.
“We’ve been working with shops in Canada directly,” said Rolf Prima owner, Brian Roddy. “With the addition of a distributor in Canada, more shops will have easier access to the complete Rolf Prima wheel line, streamlining the ability for riders in Canada to get Rolf Prima wheels.”
