A completely new energy product is being introduced to the US market, according to Honey Stinger, the leading manufacturer of honey-based nutritional products.
Suggested by Honey Stinger co-owner Lance Armstrong, the new Stinger Waffle provides 160 calories of ‘great-tasting, organic energy’.
"The Stinger Waffle is an early example of the positive impact Lance has made in new product development," said Bill Gamber, Honey Stinger co-founder. "He’s a big fan of the stroopwafels he’s eaten while racing in Europe and suggested that we try making some with honey. As it turns out, they’re delicious."
The traditional stroopwafel, which originated in the Netherlands over 200 years ago, is a waffle made from two thin layers of baked batter with syrup filling. In the Netherlands and Belgium, stroopwafels are sold in the streets and are popular with European cyclists looking for a quick boost of energy.
Rather than syrup, the Stinger Waffle uses organic honey and other organic ingredients, making Stinger Waffles a certified USDA Organic product. Each waffle is wrapped individually for easy transport and retails for US$1.39. Stinger Waffles will be available at specialty sporting goods retailers and natural food grocers nationwide across the US on 15 October 2010.
