From 25 November through to 2 December 2011,VSA Creative will host the 2011 TRI GEAR Virtual Expo to connect multisport athletes, multisport retailers and manufacturers across the United States. (VSA Creative is a new media solutions and services company, based in Jacksonville, Florida, that assists organisations in designing, developing and maintaining online business strategies.)
For consumers
‘The 2011 TRI GEAR Virtual Expo will provide triathletes, runners, swimmers and cyclists the opportunity to learn about new gear, find great deals and win prizes from vendors across the United States, all in one place, without leaving their home.’
For retailers
‘The 2011 TRI GEAR Virtual Expo will provide multisport brand owners, distributors and retailers with an opportunity to connect with thousands of athletes, show off their latest and greatest gear, advertise holiday specials, drive traffic to their website, generate awareness for their business and ultimately win new customers, all without the need to travel.’
Virtual expo opportunity
The TRI GEAR Virtual Expo, in its first year, is the collaborative effort of Kevin Morris – the founder of VSA Creative, a firm specializing in new media solutions – and Emile Therrien, Team Manager for Team Fuzion Youth Triathlete Club. Both Emile and Kevin are immersed in the multisport lifestyle and are excited about bringing their commercial and industry experience to the virtual expo business model.
“After launching the America Hires Virtual Job Fair for JobsDirectUSA and seeing the benefit a virtual event provided to both exhibitors and attendees nationwide, we saw the need for this type of virtual event for triathletes, their gear vendors and the gear manufacturers,” said Morris.
He added, “Typically vendors must attend on-location race events to build brand and product awareness. This can be very cost prohibitive to small retailers and new gear manufacturers. In this tough economic backdrop, we are able to bring vendors, of all sizes, and athletes together in a much more cost effective way, providing great benefit to both.”
The 2011 TRI Gear Virtual Expo will be free to [online] attendees and is positioned to be a ‘very cost effective channel for vendors.’ Interested participants may register now up until 2 December 2011.
For more information, consumers and retailers are invited to contact events[at]vsacreative.com.
