While custom tri apparel is nothing new, most companies require minimum order quantities of 10-25 pieces. Epix Gear, a US-based tri apparel brand which focuses on custom apparel production, has launched a new program called x-clusive, which offers 1-piece, individualized customization.
“Triathlon is an individual sport, so we thought it made sense to offer custom tri apparel to individual athletes,” said company President, Jarek Barc. Through the Epix x-clusive program, athletes can add their names and company, organization, or sponsor logos to one of ten different design templates and choose from 30 different colours.
An online design tool makes it easy to explore customization options. Epix is known for offering bold designs, and the x-clusive program is no exception. “We like to offer our clients designs which attract attention. In a world of drab, single-color tri suits, this is something both spectators and sponsors appreciate,” added Barc.
Once a design is ready, customers can place orders online, for just 1 item. Tri suits start at US$160, tri tops + shorts at US$180. After an order is placed, the finished product can be delivered in as little as 4 weeks. “Our goal with x-clusive is to make custom tri apparel accessible to athletes who are not part of a team, yet still want to promote their cause or organization, or simply want to stand out,” Barc concluded.
Epix will be releasing an ITU-legal tri suit for its new x-clusive program in December 2011.
