Sports apparel and compression specialist 2XU has forged ahead in elite sporting circles once more, this time signing a two-year agreement as the exclusive Official Compression Partner of World Triathlon Corporation’s (WTC) global Ironman series. 2XU will now operate as the preferred supplier of compression apparel at Ironman and Ironman 70.3 events.
As the existing official supplier of compression to Triathlon Australia, Triathlon New Zealand, international triathlon powerhouse teamTBB, the UnitedHealthcare Pro Cycling Team, Athletics New Zealand and the Official Compression Partner of the Australian Institute of Sport (AIS) amongst many others, the formal alliance with the Ironman brand marks a logical next step for 2XU.
“We are excited to partner with 2XU, a leader in the industry,” said Mike Pine, Chief Sales Officer at WTC. “The quality and technology of the 2XU product will support our participants in their pursuit of peak performance.”
Following extensive testing by independent sports institutes, 2XU Compression has been found to provide an array of physiological benefits to the wearer including improved circulation and heightened agility through to reduced muscle fatigue and damage.
“2XU has invested significant resources toward developing and leading the global understanding of high performance compression products,” said 2XU Director of Sales and Marketing, Aidan Clarke.
“In understanding the undeniable and proven gains for endurance athletes, it’s only logical for us to unite with the Ironman brand that is so synonymous with incredible feats of human endurance.”
With a relentless commitment to engineering world-class garments from fabrics delivering tangible benefits to the wearer, 2XU strives to set the benchmark in high performance compression. On-going testing, research and consultation with professional sporting bodies of such calibre as WTC are integral to the brand’s winning formula going forwards.
