Balance Performance, one of the UK’s leading sports physiotherapy, rehabilitation, recovery and performance specialists, has retained PR consultancy Henman Communications to manage its PR for a 12 month period.
After a competitive three way pitch, Henman Communications was appointed by Balance Performance to raise its profile through media and athlete sponsorship channels. The PR brief includes regular press office management, editorial coverage in the local and national sport and lifestyle media, social media management and the launch of a new website later this year.
The account team at Henman Communications will also be working closely with many of the elite athletes that Balance Performance supports by creating ‘brand ambassadors’ in endurance sports, football, MMA/combat and extreme action sports as well as other Olympic sports.
Scott Morris, Performance Director at Balance Performance said “We are delighted to be working with Henman Communications to develop our PR strategy and plans. The lead into London 2012 is a very exciting time for Balance Performance. We have recently opened our new studio in Fulham to take our innovative approach and expertise to the people of West London.
“We will also be launching a new website and announcing some new brand ambassadors shortly. Henman Communications will help us build on Balance Performance’s decade of experience working in sports such as triathlon and the combat sports sector, but also in new sports such as golf. We will also be highlighting the innovative health and fitness products that we not only retail and distribute but also educate professionals and the public on how to use them effectively; so on-going PR is important for us to build on those networks. ”
Richard Henman, CEO at Henman Communications added, “I look forward to working with the team at Balance Performance and leveraging some of the exciting work in the media that is currently being done with elite athletes. Balance Performance’s approach is unique in an industry fixated on ‘client retention’; as they focus on empowering clients by providing them with the appropriate tools and knowledge to take ownership of their health and fitness.
“Balance Performance has an impressive track record working with elite athletes and demonstrating over a long term period the ‘sustainable way’ to achieve results in sports rehabilitation, recovery and performance.”
Balance Performance is currently inviting a number of top elite athletes across a range of individual and team sports to become ‘brand ambassadors’. These sponsored athletes are offered access to Balance’s complete team of sports science, movement, recovery and rehabilitation experts working at the company’s state-of-the-art centres in Clapham and Fulham in London.
Balance Performance employs a team of over 30 highly qualified and experienced professionals to impart their knowledge. The areas covered include: back pain and sports injury treatment, rehabilitation and performance. The team practices and teaches the most effective methods, and when appropriate provides clients with the most effective tools and equipment.
Balance’s facilities are state-of-the-art high tech or low tech, always high concept: from the Alter-G Anti-Gravity Treadmill to Trigger Point Performance Therapy, KT Tape to Kettlebells, sophisticated use of movement to straightforward intensity of effort.
Scott Morris, Performance Director at Balance Performance went on to say, “PR this year will help us raise the awareness of our health and fitness products that we currently retail and distribute throughout the UK. All our products have been carefully selected as they enhance each athlete’s ability to perform.
“Products include the CrossCore180, which is a rotational bodyweight training system, developed in the USA for the military and MMA fighters. The CrossCore180 is currently used by many professional athletes, sports teams, schools, clubs, military and rehabilitation facilities.
“Other products include: KT Tape (Kinesiology Therapeutic Taping) which involves taping around muscles in order to enhance function and recovery; again in line with Balance Performance’s ethos the tape is designed in such a way that clients can easily apply it themselves.
“We are the country’s leading seller of Trigger Point Performance Tools and Kettle Bells. We encourage all our clients to attend our education classes and workshops on all our products to ensure they learn how to use these tools effectively. Balance has been instrumental in bringing these tools and concepts to the UK.”
