After a six-month search, Blue Competition Cycles Inc has hired Wes Spruell as its sales representative in the southeast region of the US, an area of the country where the Norcross, Georgia-based company has seen its greatest growth.
With more than three decades of experience and a long list of cycling and retail contacts throughout the region, Spruell will be instrumental in helping Blue expand its reach and further increase its sales throughout Georgia, Alabama, Mississippi, Tennessee and North and South Carolina.
“This is the region Blue has the greatest penetration and it houses our largest retailer,” said Chance Regina, Blue’s National Marketing Manager. “We didn’t want to just hand it to any old rep.”
Growing up in the Atlanta area, Spruell worked in and managed all levels of cycling and outdoor retailers, ranging from small start-up shops and established Atlanta bike shops, including Bicycle South and Peachtree Bikes, to ‘Big Box’ stores such as Bikes*USA and Sportstown.
“Wes has an enormous amount of retail experience, which is invaluable when talking to dealers and understanding their day to day struggles,” Regina said. “He is also an avid cycling fan and wants to be part of the industry, thus making him hungry to grow our business. We’re thrilled to add him to our staff.”
In addition to his local knowledge, Spruell brings a decade worth of international management experience to Blue from his time at an Atlanta-area global software company. In that role, Spruell handled inventory and budgeting for the company’s locations in Georgia, California and Switzerland and managed seven field-service reps in North America, Canada, Australia, Asia, Switzerland and the UK.
