Endura’s new Equipe collection of road cycling wear – developed with the Endura Racing Team – provides head?to?toe pro?level outfits for an enjoyable autumn/fall/winter 2011 cycling season.
Since its foundation in 1992, Endura’s products have been developed on a platform of thorough design – focused on functionality and performance, proven through extensive testing. With the Endura Equipe range, the same philosophy applies. Although, an uncompromising focus on high?end road cycling aims to cater both for racers as well as sportive and endurance riders.
Endura Equipe cycling clothing is specifically aimed at riders at the ambitious end of the cycling spectrum, who are racing or who have set goals for endurance events such as the more challenging etapes or sportives and who are training hard to achieve these goals. It is for these more challenging situations that the extra development process, extended testing time and higher specification of construction and materials can make a difference.
The range itself is extensively developed and tested by the Endura Racing Continental Licensed Professional Cycle Team. The team is instrumental in not only testing the product but also suggesting new options, with on?going team meetings to follow up on individual riders’ personal input on all of the products tested.
All issued team kit is individually numbered and its use logged by riders so that Endura can check at what distances and conditions each item has been used, as part of the ongoing development process.
Alexander Wetterhall, along with the other Endura Racing riders, gives the Product Development team at Endura invaluable feedback on the Endura Equipe range. He noted, “When you have been riding several seasons you get a lot of experience of many different brands, how something should feel and what is good and what is not.
“[Endura is] taking in feedback from all the riders in the team, every month and we are telling them to make small adjustments to make the time on the bike more comfy for us and for the rest of the bike riders out there. The latest in testing is now fabrics for the coming Endura Equipe jerseys and at the same time I’m testing out a new skinsuit. I’m giving feedback to get these into production in Scotland for the team (to start with!). Some other guys in the team are testing a new pair of Endura bib shorts, so a lot is going on here and there’s plenty to do.”
For the current autumn/fall/winter 2011 season, the Equipe range includes a range of innovative jackets, state?of?the?art jerseys and high?end bibshorts, through to thermal winter legwear and accessories to keep high?performance cyclists warm from head to toe through the cold season.
New pieces of the Equipe collection include the compact 3 layer waterproof breathable Exo Shell Jacket, the award?winning windproof Compact Shell Jacket, top?of?the?line Über Bibshorts and Thermolite insulating biblongs to a wicking Thermo Skullcap, Thermo Arm, Knee & Legwarmers, innovative zipless Superstretch Overshoes, and luxurious Cashmere Socks.








