Taking a similar journey as Trek to deliver premium cycling holidays, pro cycling technology from Cervélo meets exclusive travel with Cervélo Pro Travel Experience. The new cycling-travel business sees Cervélo join forces with Butterfield & Robinson to create the exclusive Cervélo Pro Travel Experience initiative.
Featuring 14 unique trips, each pairing the excellence of Cervélo bicycles with the excellence of Butterfield & Robinson tours, the Cervélo Pro Travel Experience ‘will bring Cervélo riders close to the action of major races and allow them to explore legendary rides.’
All Cervélo Pro Travel Experience riders will be provided with a Cervélo kit by Castelli and a custom-fitted Cervélo R3 Team bike, as well as have the opportunity to test ride the Cervélo S5. As Cervélo notes in its release, the company firmly believes ‘that when you experience a ride on a Cervélo, you realize exactly why we pursue engineering advancements like Second Generation Squoval, SmartWall, and BBright – to make a better bike.’
Trips will coincide with European races including the Spring Classics, the Giro d’Italia, and the Tour de France as well as North American events such as the Tour of California and the USA Pro Cycling Challenge – all events where Team Garmin-Cervélo rode to top results in 2011 and will compete for the win again in 2012. Other tours will explore such iconic areas as the French Alps, the Pyrénées, and the Cols of Provence.
According to Cervélo, ‘We chose Butterfield & Robinson as our partner for their unwavering pursuit of excellence, innovation and customer care. They are active travel experts who have been outfitting biking and walking journeys across the globe since 1966. Butterfield & Robinson pioneered ‘active travel’, and their intense focus on delivering superlative experiences to their customers, combined with intimate local insights, is second to none.’
