Cervélo – a ‘high-growth, dynamic and entrepreneurial company dedicated to making a difference in the cycling industry’– is seeking a Vice President of Global Marketing.
The VP, Global Marketing will be responsible for providing executive leadership and management for the company’s marketing organisation worldwide. This position works closely with the Cervélo senior management team to establish long term and seasonal business strategies, identify new business opportunities and translate new opportunities into marketing strategies.
This position is expected to collaborate with the senior management team and work as a team member at all levels of the organisation. The position will be responsible for leading strategic thinking, direction setting and complex problem solving for the following key business enablers:
• Product offering and promotional activities
• New product launch plans and execution
• Marketing plans and integrated marketing initiatives
• Overall growth and profitability of the company’s products
Reporting to the General Manager, the Vice President, Global Marketing is responsible for:
• Developing the strategic marketing plan including positioning, market and competitive analysis, customer segmentation and overall product positioning
• Designing, developing and executing marketing campaigns including development of creative
• Building marketing and product plans that integrate with and support sales strategies
• Overseeing marketing communications including branding, public relations, advertising, trade shows, events, collateral materials and market research management
• Evaluating, selecting and managing agency partners
• Managing marketing initiatives against a set budget
• Overseeing the development and execution of the on-line strategy, including website and social media
• Conducting on-going evaluation and measurement of the effectiveness of all marketing strategies
• Overseeing product management, including market and consumer research
• Interfacing with key departments, such as engineering, for product development, pricing and lifecycle management
• Overseeing product marketing, including product launch management, sales training, sales tools, competitive analysis and general sales support
• Acting as a spokesperson for the company with media and at industry events
• Developing and motivating a high performance marketing team
• Participating on the management team
For this position Cervélo requires:
• Completion of a university degree preferably in Marketing, Business or Economics
• Ten years of marketing experience in a comparable industry
• Five years’ experience in a senior management position
• Experience leading a team in an international environment
• Consumer marketing experience
• Exceptional track record of developing and implementing global marketing strategies that have consistently met or exceeded planned objectives
• Experience with brand strategy, consumer behaviour and communication channel portfolio (social media)
• Strong knowledge of marketing research, segmentation, proposition development and analytics
• Self-starter who is results oriented, strategic, able to solve problems, is innovative and a creative thinker
• Ability to manage outsourced marketing activities
• Excellent written and verbal communication skills, as well as presentation skills
• Industry experience preferred
Those interested in applying for this position, should submit a resume to: resumes@kirwingroup.ca. Please include the job title in the subject line of your email.
Cervélo thanks all those for applying but only those selected for an interview will be contacted.
Cervélo is an equal opportunities employer.
