Competitor Group Inc (CGI), the leading media and event resource in the active lifestyle industry, has unveiled a new platform in support of the fight against obesity. CGI is partnering with the US President’s Challenge program in support of the President’s Council on Fitness, Sports & Nutrition (PCFSN) and the First Lady’s Let’s Move! initiative.
CGI’s ‘Commit to Fit’ is a pledge to earn the Presidential Active Lifestyle Award (PALA) by being active for 30 minutes a day at least 5 days a week for 6 out of 8 weeks (60 minutes for youth ages 6-17).
On 14 September 2010 the Million PALA Challenge was launched with a goal to get one million Americans to earn PALAs by committing to daily physical activity and setting realistic goals for a lifetime of fitness. The program ends on 14 September 2011 and offers online tools for tracking progress, ideas for getting active, and more.
“We created the Commit to Fit program to incentivise people to get out and live an active lifestyle,” said Bouker Pool, SVP of Marketing at CGI. “Whether it be changing their diet, losing weight or running a marathon, Competitor Group provides the content and events to support someone’s desire to achieve those personal goals.”
Through this new program, Competitor.com can reach out to and interact with a large existing audience of people aspiring to lead a more active lifestyle. With 55 endurance events across the world engaging more than 400,000 participants in 2011, and an online presence delivering more than 1.5 million unique monthly visitors, Competitor Group is committed to encouraging participation in PALA and the President’s Challenge.
“We are thrilled that the Competitor Group partnered with the President’s Challenge Program to promote PALA participation through the ‘Commit to Fit’ initiative,” said Shellie Pfohl, Executive Director of PCFSN.
“By encouraging their event participants to track their daily activity, the Competitor Group is working towards developing the future of our nation where all Americans can find ways to be active as well as helping us reach the Million PALA Challenge goal.”
Those who sign up through Commit to Fit will receive Fit resources such as a Fit tip of the day, Fit articles from Competitor.com and Fit featured events to keep participants excited and motivated. They will also receive a US$10 event discount code for Competitor events, a limited edition t-shirt, and official completion certificate signed by PCFSN Co-Chairs Drew Brees and Dominique Dawes.
The deadline to sign up is 1 August 2011 at www.presidentschallenge.org/committofit/.
