Finishline Multisport, the online media resource for triathletes and the wider endurance sports community, has decided to give its primary website its own unique brand to sit alongside its sister properties. In early 2012, the Finishline.Multisport.com website will transfer to a new name called Tri Lounge (www.trilounge.com available soon).
The Finishline Multisport team notes that ‘Tri Lounge will continue to produce the same quality content our readers have come to expect. Finishline Multisport will remain as the parent entity overseeing and continuing to develop our growing portfolio of media products and services. Our Twitter handle has already been changed to @TriLounge.’
The team’s goal is to expand awareness and grow participation in the sport of triathlon and other endurance sports through the provision of information, social media resources and services while at the same time reaching out and giving back to the community.
Finishline Multisport has seen ‘tremendous growth’ over the last couple of years. The company has expanded its portfolio by releasing its first digital magazine, 3rd Transition. In addition, demand for photography services has reportedly increased as the Finishline Multisport community ‘recognized the quality photographs’ placed in its publications.
