Nike Inc has confirmed that Elizabeth Comstock has been appointed to the Company’s Board of Directors.
Comstock, 50, is Senior Vice President and Chief Marketing Officer of General Electric Company, the Fairfield, Connecticut-based global advanced technology, services and finance company with more than US$150 billion in revenue.
"Beth’s leadership experience in marketing, branding, innovation and digital and broadcast media for global brands makes her an outstanding addition to our board," said Philip Knight, Nike founder and Chairman.
"We look forward to her contributions to expand Nike’s position as the world’s leading athletic brand and industry innovator."
Comstock has served as GE’s Chief Marketing Officer since 2008 and has led GE’s organic growth and commercial innovation initiatives, along with sales, marketing and communications.
She is responsible for the GE-wide ‘business platforms ecomagination’, devoted to reducing environmental impact and new technology, and ‘healthymagination’, focused on achieving sustainable health through innovation by lowering costs, improving quality and reaching more people.
She has held senior executive positions with GE, including its NBC media businesses, since 1994. Comstock has also held publicity and promotions management positions at GE, NBC, CBS and Turner Broadcasting.
