Further details have come to light regarding the Longo Toyota sponsorship of MESP’s California-based events the Nautica Malibu Triathlon, held annually in September in Malibu, and the Day at the Beach Triathlon, held annually in October in Hermosa Beach.
MESP Inc has confirmed that its deal with Longo Toyota, a Penske Motor Group company and ‘the largest and number one Toyota retailer in the world’, will be ‘a multi-year partnership’.
Longo Toyota will be the Official Automobile Partner of both races.
Since 1986, MESP has been active in lifestyle sports marketing. MESP currently produces high profile events such as the Nautica Malibu Triathlon, the Nautica South Beach Triathlon, and the Merrell Down & Dirty National Mud Run Series.
MESP events have raised over US$6 million for various philanthropic organisations such as Children’s Hospital Los Angeles, the Elizabeth Glaser Pediatric AIDS Foundation, the Leukemia and Lymphoma Society, and Operation Gratitude.
