SHIFT Active Media – the fast growing international cycling communications agency – has appointed respected sports and media veteran Andrew Croker as Chairman, as the company seeks to further grow and develop its business.
Founded in October 2010 by former Future Publishing Chief Operating Officer, Simon Wear – SHIFT is a specialist media agency focused solely on cycling.
Already counting premium brands such as Colnago, Fi’zi:k, FSA, Orange Mountain Bikes and Santini among its clients, SHIFT was recently appointed by the UK’s number one online cycling retailer, Wiggle to develop its international marketing strategy as the retailer’s full service specialist agency.
With his new role as Chairman of SHIFT, Croker will work with Simon Wear and the senior management team to develop the agency’s long-term business plan as it positions itself for further growth in international cycling.
Croker, the former Executive Chairman of digital rights agency Perform, remains an advisor to the group, and is also a consultant for Hawk-Eye Innovations – the global leader in ball tracking technology.
Andrew Croker has more than thirty years of experience in the sports management and media business. He was the first head of sport at BSB, the forerunner to Sky Sports, and established and ran IMG’s Worldwide Football Division.
A keen amateur cyclist, Andrew rode 3000K across Europe with Lawrence Dallaglio in 2010, helping to raise over
