110%, an innovative line of compression + ice gear, has launched its full product line in the UK. The launch was announced at Ironman Wales this past Sunday 11 September 2011.
Alastair MacMichael has been recently named the United Kingdom Business Manager and will direct the sales and marketing of the rapidly expanding 110% line of products overseas.
“We are excited to announce our UK product line debut and our newest member of the 110% team,” said David Green, CEO of 110%. “Alastair has an incredibly impressive background in sports science, including helping to launch Gatorade in the UK. He is perfectly suited for our space and culture and shares our passion when it comes to helping athletes play harder with our compression + ice gear.”
110% will work to outfit premier rugby and soccer teams as well as individual triathletes in the UK. The company will also partner with key retailers to sell the line. This launch is perfectly timed with the Summer 2012 Olympics in London next year, as 110% will be there to ‘help athletes train harder, and ultimately, play harder.’
