Adidas Group has appointed Harm Ohlmeyer, currently COO for eCommerce, as Chief eCommerce Officer for the Adidas Group – effective 1 April 2011.
Christophe Bezu, currently Chief eCommerce Officer, has decided to leave the company effective 30 April 2011 and move on to a new challenge outside the Adidas Group.
In his new role, Harm Ohlmeyer will be responsible for further growing Adidas’ eCommerce business globally, which has been identified as a key strategic priority for the company over the next five years. Harm Ohlmeyer will report directly to Herbert Hainer, CEO of the Adidas Group.
Harm Ohlmeyer (42) has been with Adidas since 1998 and has held various leadership positions within the finance organisation including CFO for TaylorMade-adidas Golf, CFO for brand adidas as well as SVP Finance for Global Sales. He was named COO for eCommerce in July 2010 and has since been a key contributor to the successful development of this channel.
In addition to leading the creation of the group’s global eCommerce strategy, Christophe Bezu was spearheading the return to growth for the Adidas Group in Greater China until the end of 2010.
Effective on 1 January 2011, Colin Currie, former SVP Marketing and Sales for the Adidas Group in Greater China, succeeded Christophe Bezu as Managing Director Greater China and is now in charge of one of the most dynamic and important markets for the group globally.
