FuelBelt Inc has confirmed The Hartford Sales Group as the company’s new sales representative team for the US west coast. The award-winning agency has represented some of the top performance and outdoor brands in the market since 1984.
FuelBelt, a world leader in hydration belts and accessories, was founded in 1997 by 7-time Ironman World Championship participant, Vinu Malik. The FuelBelt brand continues to evolve to serve the needs of athletes, from runners to cyclists, to competitive triathletes such as former Ironman World Champions Craig Alexander and Chrissie Wellington.
The Hartford Sales Group, managed by Larry Hartford, will be covering California, Arizona, Nevada and Hawaii with five sales representatives based from the company’s central offices located in Laguna Niguel, California.
The agency has an extensive network that includes sporting goods stores, run shops, bike and tri shops as well as outdoor stores. With their reach to 1500 accounts, Hartford will help grow the FuelBelt brand, and ensure that the right stores are carrying the best and most innovated hydration products on the market.
“We strongly believe that the west coast is one of the biggest opportunities for the continued growth of the FuelBelt brand,” said Vinu Malik, founder and CEO of FuelBelt Inc.
“Aligning with Larry Hartford and his team is a unique opportunity to dramatically grow our business as they have the track record, the drive and the attention to detail that will keep FuelBelt out front in its leadership position. The growth in the run and triathlon channels is off the chart and we are certain that Larry and his team will make quite an impact in the territory.”
This new partnership, effective immediately, will continue to help drive FuelBelt forward as the number one hydration belt in the world. In addition to FuelBelt, Hartford Group also represents adidas Outdoor, Aqua Sphere, Bodyglide, Feetures!, Penguin Brands, PowerBar, Spira, Sugoi and Timex.
Larry Hartford, CEO of The Hartford Group, added “We are fortunate to represent some of the best, most authentic brands in the run, tri, and endurance sports channels, and we are excited to partner with FuelBelt, the dominant brand of hydration belts and accessories. We see a strong opportunity ahead and my team is fully committed to raising the bar.”
