HighTower, a national financial services company serving high net worth and institutional clients, has taken up sponsorship of the HITS Triathlon Series, the first race series to feature five distances at each event, with events taking place at unique destinations every month of the year.
As part of its sponsorship, HighTower will have a major presence at HITS Triathlon Series events throughout the United States, beginning with the first HITS Triathlon Series event in Palm Springs on 3-4 December 2011. HighTower will also sponsor eight events next year, culminating with the series championship in Palm Springs on 1-2 December 2012. This is HighTower’s first major sponsorship of a triathlon series and reflects the company’s on-going support of regional athletic events and health initiatives.
“We applaud the hard work and determination of each and every one of the athletes participating in the HITS Triathlon Series,” said Elliot Weissbluth, Chief Executive Officer of HighTower. “Training for a triathlon and planning for your financial future both require discipline, focus and a trusted partner to help you reach your goals. HighTower is proud to be that partner.”
More than 20 HighTower employees plan to compete in the HITS Triathlon Series events over the next year, including Tom McGuirk, two-time Olympian and Managing Director of HighTower.
“HighTower’s participation is a big win for the HITS Triathlon Series and shows the growing interest in this exciting sport,” said Tom Struzzieri, President and CEO of HITS Inc. “We believe that, working with HighTower, our race participants’ portfolios will be as strong as their competitive spirits.”
Unlike other triathlon events, the HITS Triathlon Series events include five distances during a single weekend, ranging from the beginner in the HITS Open to the experienced triathlete in the USAT sanctioned sprint, Olympic, half and full distances.
The HITS Open is a free novice participatory triathlon that will feature a 100m swim, a 3 mile bike and 1 mile run created especially for first-timers who never thought that competing in a triathlon was possible. The HITS promise of ‘A distance for everyone!’ assures a challenging course geared to the unique level of training, endurance and personal goals of participants.
