Competitor Group Inc (CGI), the leading media and event resource in the active lifestyle industry, has announced Maui Jim as the Official Eyewear partner for the 2012 Rock ‘n’ Roll Marathon Series, which includes 24 running events across the United States.
“The Rock n’ Roll Marathon Series delivers an extremely passionate audience and includes a wide range of events that take place throughout race weekend,” said Linda Glassel, Vice President of Marketing at Maui Jim Inc. “As the largest running series in the United States, the Rock ‘n’ Roll Marathon events draw thousands of people who love being active outdoors where eye protection is paramount to healthy lifestyles.”
Each Rock ‘n’ Roll event draws between 10,000 to 44,000 participants; and more than 100,000 consumers tour the events’ signature Health & Fitness Expos, where visitors can learn about high-performance eyewear options from Maui Jim.
The company is claimed to be the world’s fastest growing manufacturer of premium polarized sunglasses. It is known for its premium PolarizedPlus2 technology that cuts 99.9% of glare and 100% of harmful ultraviolet rays. This technology, used in 86 different styles of glasses for active lifestyles, also enhances colours as runners take in the scenery along each mile of the Rock ‘n’ Roll races.
“Rock ‘n’ Roll runners are a perfect match for the Maui Jim brand. Eyewear is a key accessory; and Maui Jim’s glasses withstand the rigors of training and marathons like no other glasses,” said John Smith, Senior Vice President of CGI. “We look forward to making our partnership even better and are excited about Maui Jim’s ongoing commitment to our gear-savvy audience of athletes.”
The Rock ‘n’ Roll Marathon Series is unlike any other event, with live bands and cheerleaders creating a party-like atmosphere along each mile of the course and a headliner concert at the finish line.
