Ladival, a provider of sun protection cream, is the new sunscreen sponsor of Ironman Lanzarote Canarias Spain 2011. Meanwhile, Portuguese multisport retailer Sport Zone and Club La Santa have signed a collaboration agreement under which Zone Sport becomes a silver sponsor of Ironman Lanzarote. The 20th edition of the event will take place next weekend, on 21 May.
Ladival
Ladival is ‘a revolutionary concept of sunscreen’ that provides complete protection not only against UV-A and UV-B, but also against IR-A radiation, responsible for premature skin photoaging. The pharmaceutical formulation with no preservatives, no dyes, no perfumes and without PEG emulsifiers makes it particularly suitable for sensitive skin.
Given the large number of hours spent in the sun, athletes who participate in the Lanzarote Ironman race on 21 May, need full protection to ensure that their skin is well protected. For that reason, Ladival has been selected as the event’s official sunscreen. Moreover, its water resistant formula ensures sun protection as participants perform the swim segment.
All participants at Ironman Lanzarote 2011 will receive samples of the Ladival Allerg range, a cream gel formulation that is easy to apply and is quickly absorbed.
Sport Zone
In Sport Zone shops, athletes ‘can find the most famous sports brands at unbeatable prices.’ Claimed to be the largest sports company in Portugal, part of the Sonae business group, Sport Zone offers a wide range of items and equipment for different sports, with prestigious brands in combination with various options of its own brands.
In addition, the sports chain has the exclusive sales in its stores for sports/leisure brands such as Berg, Deeply, Doone, New Fit, Kohler and KX, with a value for money positioning.
The company has a staff of more than 1,500 people. For Sport Zone, the human factor is one of the most important aspects, and therefore the company invests considerably in training resources to ensure its continued success.
Both the Ironman Lanzarote organising team and Sport Zone hope that this new collaboration may be just the beginning of a longer future cooperation.
