On the back of strong growth in 2010, the Subaru Western Triathlon Series team has unveiled new features for the 2011 season. This includes a new race sponsorship – with Saunders Subaru signing up as headline sponsor of the Victoria Triathlon.
At each race in the Canadian triathlon series there is a Kids Fun Run, which is destined to grow in 2011 with the new Kids Fun Run Sponsor – Danone. The global dairy giant will also be providing the kids and athletes with nutritious yogurt.
Meanwhile, K-Swiss is the new apparel and footwear sponsor of the series. All athletes and volunteers ‘will be receiving cool souvenir gear at each of the races.’
The Subaru Western Triathlon Series features five events hosted in beautiful locations across Canada’s west coast and Rocky Mountains. Athletes of all abilities, from first-timers to elites will participate.
2010 was an exciting year for the series – marked by the addition of the highly anticipated Subaru Banff International Triathlon. The event did not disappoint and sold out months ahead, living up to the promise of being one of the world’s most scenic triathlons.
The overall series enjoyed growth of 51% in 2010 with nearly 4000 participants and is now projecting 5000 competitors in 2011 – a tremendous increase from humble beginnings in 2007 when the series launched with only 750 athletes.
The first race in the series at Shawnigan Lake has been awarded as a qualifier to make the Canadian Age Group Team for both the 2011 Long Distance Championships World Championships in Henderson, Nevada and the 2012 Long Distance World Championships to be held in Northern Spain.
The Subaru Vancouver Triathlon continues to grow quickly. Vancouver also has a new host hotel, the Westin Bayshore.
Local supporter Saunders Subaru takes over the title sponsorship of the Victoria Triathlon (formerly the New Balance Half) – a Canadian favourite in its 16th year.
The Subaru Sooke Triathlon will take some exciting steps in 2011 with a 60 minute nationally televised program. Sooke this year will also play host to the first annual Sooke Sport and Lifestyle Expo to be held at the brand new Prestige Hotel and Convention Centre, the new Host Hotel.
