An integral part of the 2011 Novi Sad ITU Triathlon European Cup, held in Serbia on the weekend of 3-4 September 2011, will be an ‘International Trade Fair’. According to the event organisers, the triathlon expo will be a who’s who of the cycling, swimming and running industries.
As one of the International Triathlon Union’s (ITU) Continental Cup races, the 2011 Novi Sad ITU Triathlon European Cup has an elite race and also offers three different courses for age groupers: Sprint, Olympic and Relay.
The expo is positioned to form a perfect communications platform for presenting the very latest sporting and triathlon trends to the participants, spectators and trade fair visitors. The trade fair accompanying the Novi Sad European Triathlon Cup 2011 is open throughout the weekend of 3-4 September.
It is located in Novi Sad’s Main Street, right next to the finish area. Admission to the trade fair is free for competitors and spectators. According to the event organisers, this will ensure an excellent footfall for the exhibition.
A number of promotional opportunities are available to target new technologies and products to the the age-group participants and spectators present. Consumer interest ranges from small items of equipment to wetsuits or fully-equipped bikes through to functional accessories and professional services.
Product give-aways or samples can be included in the kitbag issued to all participants. There are also opportunities to get a promotion team involved across the whole area of the trade fair.
Novi Sad, the capital of Vojvodina, lies on the Danube, between Belgrade and Budapest, and is a regional and cultural centre. Thanks to its favourable position on the Danube and at the crossing of many major roads, Novi Sad has good connections with towns and cities in the region.
Novi Sad is 83K north-west of Belgrade, about 300K south of Budapest, 450K east of Ljubljana, 330K east of Zagreb, and 100K south of Subotica and the Hungarian border.
