The USA Pro Cycling Challenge has announced Competitor Group Inc’s Velo, North America’s oldest bike racing magazine, as an official media partner for the inaugural race, set to take place on 22-28 August in cities across Colorado. Viewers, spectators and fans can expect comprehensive coverage of the race prior to, during and after the event through Velo’s in-depth coverage in print, online (www.VeloNews.com) and on VeloTV.
“Velo’s deep history in the sport as the leader in cycling coverage makes them an ideal fit for the global nature of the USA Pro Cycling Challenge,” said Shawn Hunter, Co-Chairman of the USA Pro Cycling Challenge. “They join 9News and the Denver Post as a critical component of our media partner team. Between these three distinguished outlets, our blanket race coverage will provide fans around the world with up-to-date news and results.”
As an added component of the media partnership, Velo has also found a home on the official website of the USA Pro Cycling Challenge as a presenting partner of ‘Cycling 101’, which provides background information for new and seasoned fans alike. ‘Cycling 101’ can be found at www.usaprocyclingchallenge.com/cycling101.
“Our expert corps of cycling journalists will provide all the insights, back-stories, strategies and tactics of the teams and riders and what lies ahead in the peaks of the Colorado Rockies,” said Bouker Pool, SVP of Marketing at Competitor Group. “We’re honoured to be a partner for the inaugural year and look forward to sharing this great race with the world for the first time.”
