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WTB attacks tubeless rim market with ‘Frequency’

Targeted at XC/trail riding, alongside cyclocross, WTB is attacking the wheelbuilder market with its new Frequency rim designs. Frequency rims introduce new technologies that allow wheel builders and consumers to build reasonably priced high-performance tubeless wheels in 26″ and 29″. Delivering cost-effective tubeless performance, Frequency enables riders to replace their current non-tubeless rims with Tubeless Compatible System (TCS) hoops.

TCS technology is billed as the solution for riders seeking high performance, lightweight and durable mountain bike wheel systems that are easy to build and simple to service.

WTB claims to have redefined tubeless technology. As the company points out, ‘Our new TCS (Tubeless Compatible System) allows for easy installation and inspires confidence on the trail. TCS tires are the first sealant tubeless tires to receive Mavic UST certification, which means a proven fit between sealant tubeless tire and rim. Say goodbye to air compressors, tire levers and pinch flats. Say hello to your full riding potential.’

According to WTB, its TCS rims are:

  • Smart… TCS complies with UST and ETRTO specifications to enable industry wide compatibility. Factories can combine WTB TCS products with any UST compliant product. The proprietary ‘On-Ramp’ found on TCS rims allows easy tire mounting. WTB’s ‘Bead Lock’ also ensures that the tyre stays locked onto the rim even in the most rugged riding conditions. TCS tyre sealant, rim tape and removable core valve complete the lightweight system.
  • Simple…. With control over the rim and tyre fit, TCS products ensure the installation process is simple. With the use of a floor pump, no special tools are required ‘making the process easier to install than a tyre with an inner tube.’
  • Fun… TCS technology enables the end user to maximize the ride experience on the trail. Improved wheel stiffness and reduced weight improves suspension performance. Reduced tyre pressure improves traction and control.

Frequency TCS rims features include:

  • CID – Compatible Integrated Design is a WTB design philosophy that allows any bicycle wheel builder, dealer or qualified mechanic to be able to build and service the components of a Frequency equipped wheelset without the need for special tools or techniques. The aim is ‘Simple, reliable wheel building!’
  • TCS – Frequency rims allow riders to build or convert their current wheelsets to TCS. Performance features include: the On-Ramp inner profile, and the Bead Lock UST shape and diameter for superior tyre fit and retention, TCS Rim Tape for a consistent air-tight seal, and TCS Sealant for superior flat protection.
  • 4D Drilling – Directional drilling on Frequency rims ‘provides stress-free, straight to the source angling for spokes towards the hub. Normal spoke drilling patterns put undo stress to the spoke and rim at the nipple. 4D eliminates this, resulting in a stronger, lighter wheel build.’
  • I-Beam – Pioneered by WTB in 1994, the I-Beam provides vertical support and torsional rigidity for the rim and wheel, while counter-acting spoke loads and stress on the wheel.

www.WTB.com