Lifeboat Events, promoter of US bike trade event DealerCamp and media gathering PressCamp, has today announced its continuing partnership with Cycling Sports Group (CSG) and the company’s participation across Lifeboat’s events.
Encompassing several powerhouse brands, including Cannondale, Schwinn, GT, Sugoi and Mongoose, CSG will utilize PressCamp to reveal new products to the media. Then at DealerCamp, in July 2012, CSG dealers will receive exclusive access to 2013 product, alongside the growing list of other manufacturers at the show.
“We’re excited to again participate in DealerCamp this year in Park City. It’s an ideal setting to host and introduce our exciting new lines and our dealers have reinforced our decision to return,” said Dave Manchester, SVP North America Sales and Marketing, Cycling Sports Group. “The venue provides a stunning atmosphere where dealers can truly meet, ride, and decide.”
“It goes without saying that we are over the moon with ever-strengthening partnership with CSG. For DealerCamp, the most important thing to indicate is that CSG ‘gets it’,” said Lance Camisasca, President of Lifeboat Events.
“We have a critical focus to bring more retailers into the expo venue for 2012 and Dave Manchester and the team have made a significant commitment to the global success of entire event by supporting in this effort,” added Camisasca.
PressCamp offers cycling brands ‘a turnkey media camp for their next launch at budget cheating costs.’ DealerCamp is an’ innovative experiential trade event that brings together bicycle suppliers and retailers at a strategic time in today’s product and buying cycles.’
According to Lifeboat Events, ‘Our intimate format and high level of customer service create the best possible atmosphere for conducting business. The program is simple: Meet, Ride & Decide.’
www.lifeboatevents.com
www.bikedealercamp.com
www.bikepresscamp.com
