Power Horse is the new Energy Drink Partner at nine Ironman races in Europe and South Africa. As the latest release from Ironman Europe & South Africa notes, ‘Dynamics and determination are the top priorities of the athletes who face this extreme challenge, making it the ideal match with the energy drink.’
“People who can achieve such levels of athletic excellence deserve our great respect,” said Thomas Königsbauer, CEO of Power Horse. “To summon additional resources and endurance, many athletes rely on Power Horse. Our experience shows that the energy drink makes them persevere when others might have already given up.”
Königsbauer added, “As an international company, we are also interested in major series like the Ironman European Tour, because they help us to reach our target audiences on a global basis.”
The internationally represented energy drink will be involved as an Ironman partner at the following events:
- Spec-Savers Ironman South Africa in Port Elizabeth (22 April)
- Thomas Cook Ironman 70.3 Mallorca (12 May)
- Ironman Regensburg (17 June)
- Ironman France in Nice (24 June),
- Ironman Austria in Klagenfurt (1 July)
- Ironman European Championship in Frankfurt (8 July)
- Ironman 70.3 European Championship in Wiesbaden (12 August)
- Ironman Kalmar/Sweden (18 August)
- Ironman Wales in Pembrokeshire (16 September)
As Ironman brand owner World Triathlon Corp (WTC) points out, ‘It takes 226 kilometres, about 7000 calories and twelve litres of sweat for an Ironman athlete to make it to the finish line. Resources must be built up over long training sessions, released during the competition and recaptured afterwards. Power Horse helps raise energy levels and stamina in all three phases.’
The partnership was arranged by Infront Sports & Media, the international sports marketing company. Infront supports Ironman organizer WTC in sponsorship sales for Ironman and IM 70.3 races focusing on Europe and South Africa.
“We look very much forward to the new collaboration of two strong brands: Power Horse Energy Drinks and Ironman,” added Königsbauer.
The energy drink, Power Horse, has become the energy drink partner of the World Triathlon Corporation in an agreement covering nine Ironman and Ironman 70.3 races taking place in Europe and South Africa. Power Horse will carry out extensive advertising and promotional activities at all nine events. The brand is also the Official Energy Drink of the Ironman European Tour and of the above individual races respectively.
Power Horse Energy Drinks GmbH, based in Linz (Austria), is represented in more than 50 countries around the world. It has offices in Dubai (United Arab Emirates) and California (USA). In many countries, Power Horse is one of the leading brands in the premium segment of energy drinks.
The product has become the market leader in the Middle East and parts of Africa. Expansion, especially in European markets, is continuing apace. The company, which was founded in 2004, is part of the Vitalis-Lebensmittel-Gruppe.
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