Jabra, a world leader in creating hands-free communications solutions, has announced a partnership with five-time Ironman World Champion, Craig ‘Crowie’ Alexander. Jabra has teamed up with the world champion triathlete for a two-year agreement, with Crowie to support and serve as spokesperson for the company’s recently launched sports product line.
Under the new partnership, Alexander will also serve as a consultant for future product development. Alexander is on-hand at the Consumer Electronics Show (CES) with Jabra this week to discuss the new partnership. He showcased Jabra’s new sports category line in action at the Pepcom Digital Experience media event at the MGM Grand on 9 January.
“I am so happy to be teaming up with a company like Jabra that just gets it and creates awesome, durable products for athletes like myself,” said reigning Ironman World Champion Alexander.
“Between the countless hours of intense training getting ready for my next competition and the crazy travel schedule, Jabra’s products have really helped me stay connected with my friends and family and helped keep me motivated and entertained.”
In recent years, a number of studies have shown that training while simultaneously listening to music is highly motivating and can increase the degree of effort an individual puts in. Although listening to music while exercising may not be a revolutionary concept, the Jabra sports category line offers a unique set of products that ‘combines durability with fantastic sound to ensure an easy and fun fitness session for athletes across varying levels.’
Jabra’s sports category is led by the recently-launched Jabra SPORT, a tough wireless Bluetooth stereo headset that streams music and phone calls. Billed as the perfect device for delivering great music for training sessions, workouts, or any other recreation and outdoor activity, Jabra SPORT features a category-first built-in FM radio, A2DP technology, and powerful bass to help energize workout performance.
As the company points out, with a wind-shielded microphone and US Military Standard Rain, Dust and Shock Resistant certification, exercisers don’t need to hold back during their workouts on account of their headphones. For exercisers who have become accustomed to working out with traditional corded headphones, the Jabra SPORT-Corded variant offers the same features as the Bluetooth version.
In addition to the new Jabra SPORT products, the Jabra portfolio includes the Jabra CLIPPER stereo headset, which provides users with wireless stereo music and calls, ‘all with one cool little Bluetooth clip’ for simple wearing during workouts; and the Jabra ACTIVE that allows exercisers to listen to music and train hard without ever having to adjust their ear buds.
Jabra SPORT is currently available at Amazon.com, Sprint and T-Mobile. Other products included in Jabra’s sports category are all currently available at BuyJabra.com, Amazon.com and other leading retail outlets.
