Life Time Fitness and blueseventy have announced a partnership for the Leadman Triathlon Epic 250/125 event series. After only one year on the circuit, Leadman has already carved an iconic position. The series is set to expand to Bend, Oregon, in September and ‘will include a pro prize purse that is sure to draw an amazing professional field.’
blueseventy, the leading open water wetsuits and apparel brand, will be the official wetsuit and swimwear of the Leadman Triathlon Series in 2012.
Life Time’s Global Triathlon Director Daniel Brienza said, “Life Time is excited to welcome blueseventy as part of the Leadman Series of events. We believe the Leadman events offer a unique and one of a kind experience that will transform the endurance sports world. Similarly, blueseventy has always been at the forefront of the endurance space and therefore, a logical and ideal partner for the Leadman Events.
“We look forward to working together to grow our partnership, the Leadman events and the sport of triathlon for years to come.”
“The inaugural Leadman Epic 250 in Vegas combined a unique distance with an incredibly challenging race course that pushed our sport’s top athletes to their limits,” added Mike Orton of blueseventy. “Lifetime continues to show a huge commitment to the sport of triathlon and we couldn’t be happier to partner with them and grow the Leadman Epic brand.”
Taking place in Las Vegas, Nevada, and Bend, Oregon – according to Life Time, the Leadman events series is more than simply a race to check off your bucket list. It’s the evolution of triathlon events – created to test the limits of endurance athletes, but not destroy them!
