Set Up Events, a leading US producer of triathlon, running and endurance events, has today confirmed that it has partnered with Rudy Project North America as the Official and Category Exclusive Eyewear and Helmet Sponsor for all of Set Up Events’ Triathlon Series.
The Rudy Project sponsorship, which runs through to 2014, includes category exclusive rights as the Official Eyewear and Helmet Sponsor for each series. This includes the Inside-Out Sports North Carolina Triathlon Series, Go-Tri Sports South Carolina Triathlon Series, TrySports Series, Virginia Triathlon Series, Maryland Triathlon Series and the newest Georgia Triathlon Series.
“Rudy Project is excited to partner with one of the nation’s largest triathlon production companies,” said Paul Craig, President and Co-Founder of Rudy Project North America. “This is a dream partnership and we are excited for the opportunity it will provide Rudy to get the word out on our world class, cutting-edge sunglass, prescription eyewear and helmet technologies and designs to over 100,000 Set Up Events athletes.”
“We are honoured to have Rudy Project come on board as a major eyewear and helmet sponsor of Set Up,” said Andrew Silbereisen, President of Set Up Events. “Rudy Project is a highly recognized brand in the eyewear and helmet industries for athletes and weekend warriors, and it’s great to have such an innovative, customer service-focused company aligned with Set Up Events and our triathletes.”
The sponsorship was secured by John Jones of fortyninegroup, the official strategic marketing agency of Set Up Events.
