The new myList app was utilized by ‘tens of thousands of users’ at the Ironman World Championship in Kailua-Kona, Hawai`i. myList is a Facebook social application that helps users discover, save and share things that matter among their Facebook friends.
Back in September Ironman brand owner World Triathlon Corp (WTC) confirmed myList as the presenting sponsor of the 2012 Ironman World Championship, making it the first major global endurance event with a social media presenting sponsor.
As presenting sponsor this past October at the Ironman World Championship in Kona, the company is off to a successful start: over 40,000 Facebook users, and several brands and retailers, are already using the app, which is available for personal computers, Apple and Android devices.
Rob Wight, Chief Executive Officer of myList, said, “While myList was born from our 14-year ecommerce business, Channel Intelligence, it takes a completely different approach. myList focuses on the Facebook user, allowing them to personalize their experience to what matters to them – an online world of things that have been filtered through the collective lenses of the people and organizations that they know and trust.”
Wight continued, “We launched myList with Ironman’s passionate fan community because of their insatiable need to learn more about the sport of triathlon, and their natural desire to share that learning with others.
“We have been blown away with the results: triathletes immediately began interacting with the things in myList, with many individual items (including everything from products, services, quotes, and more) already in thousands of users’ lists. myList users are sharing, recommending, and commenting on the things in their lists, creating new connections among the people, businesses and other key influencers like Ironman within the triathlon community.”
“This partnership has exceeded our expectations and we are pleased with what myList has been able to do for the Ironman community,” said Erik Vervloet, Chief Marketing Officer of Ironman. “Our athletes are some of the most passionate people out there and myList’s ability to connect the triathlon community with the latest and greatest news and information about the sport is something that adds great value to our brand.”
Vervloet continued, “Our partnership is special because it not only encourages fan engagement across our social media channels, but more important, it fosters a deeper interaction among athletes, supporters and our fantastic Ironman partners.”
myList is a free Facebook application that helps people discover, save and share the things that matter to them. myList transforms the social sharing experience from ‘crowd-sourced picture viewing into a connected community of self-expression and discovery made up of things and people that matter.’
According to myList, this provides an unprecedented opportunity for Facebook Pages of all kinds, including manufacturers and retailers, to share the things they make, sell, or recommend in a connected, contextual way with their Facebook audience.
myList already provides product visibility and ecommerce opportunities for over 16 million products. myList is based in Orlando, Florida, and Phoenix, Arizona. Key myList investors include ICG and Aweida Capital Management.
www.mylist.com
www.ironman.com
