IPC Media, owner of the UK’s market leading cycling titles Cycling Weekly, Cycling Active, Cycle Sport and Cycling Fitness, has confirmed a new Road Cycling Show for the South East of England at Sandown Park in Esher on the weekend of 21-22 April 2012.
IPC Media has teamed up with TCR Shows, organisers of the Triathlon Show and the Running Show, to create a new cycle show for Greater London and the South East. Taking place at the Triathlon Show venue of Sandown Park in Surrey, the Road Cycling Show aims to plug the gap in the market for a purely road orientated cycle show in a key selling period for retailers.
Whether cyclists are into sportives, time trials, road racing, or simply want more advice on commuting to work, the show will offer plenty of information, advice and demos on all aspects of road related cycling. The show will be a mix of trade and retail and the organisers are working with manufacturers, distributors and retailers to offer visitors the chance to see, test and buy the key models from many ranges.
Seminars with some of the country’s top professional riders and cycle industry experts will also be taking place throughout the weekend as well as a focus on grass roots cycling in the club area. The organisers have been working with the cycling industry on many aspects of the show and more details will be announced shortly.
Keith Foster, Publishing Director for IPC Media’s Cycling titles said, “We’re very pleased and excited to launch this show. With the huge growth in cycling in the UK, especially London, we feel the time is right to take this opportunity. Feedback from the industry has been very positive and we look forward to working with TCR and the cycling industry, in creating the best road cycling specific show in the UK.”
David Townsend, TCR Shows Director is equally excited about the upcoming event. He added, “Sandown Park is the ideal location for the Road Cycling Show as it’s less than 30 minutes from Central London and literally on the doorstep of the Surrey Hills.
“It is on the route of both the Olympic Time Trial and Road Race so is firmly on the road cycling map. It has great facilities for exhibitors and public alike, as proven by our other shows at the venue, and we’ve got plenty of exciting features which promise to make this an excellent day out.”
The alliance between IPC Media and TCR Shows presents a real opportunity to build a major cycling show in the key, high population area of London and South East England.
IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults – while its websites collectively reach over 20 million users every month (source Omniture).
Most importantly, IPC Media’s cycling portfolio has a significant reach with the UK cycling community. It leads the market, with more than a 63% (ABC audited) annual share of all cycling magazine sales in the UK – and over a 75% share of all road cycling magazines. The IPC portfolio is comprised of Cycling Weekly, the UK’s oldest and biggest selling cycling magazine (first published in 1891), Cycling Active, Cycle Sport, MBR and Cycling Fitness magazines.
TCR Shows Ltd has been in the business of running trade and consumer exhibitions for the past 10 years. Based in Shepperton Middlesex, TCR Shows has grown to become a leading specialist in niche consumer shows. Its flagship Triathlon Show, launched in 2003 at Sandown Park, has grown to become the premier event for the UK triathlon sector.
