In the US, major nutrition sponsorship deals continue to shake up as Revolution3 Triathlon announces that PowerBar has signed on to be the official energy gel and sports nutrition bar sponsor for the 2012 Rev3 season. Through this new partnership, PowerBar will provide on course sports nutrition at all ten of the Rev3 2012 season races, and will directly support the Rev3 Pro and Age Group teams.
Only last week PowerBar was named the exclusive energy bar and gel of XTERRA, the US nation’s premier off-road triathlon and trail running series. These latest deals, with XTERRA and now Rev3, follows a realignment of PowerBar’s US nutrition sponsorships, as Bonk Breaker recently took on the official energy bar duties at Ironman events in the US replacing Powerbar.
Rev3 Tri produces races ranging from Olympic to Full distance triathlons, at ten events throughout the United States and Costa Rica. Known for its family-friendly fare, Rev3 provides athletes with ‘a great race experience and a wide variety of activities for spouses, kids and support crew to have fun.’ A host of events surround the race weekend, including family adventure races, kid’s races and more.
“In staying close to the triathlon community we’ve heard nothing but great things about the Rev3 series, specifically the athlete-centric and interactive experience it offers overall for both racers and their spectator family and friends,” said PowerBar Sports Marketing Manager David Paterson. “At PowerBar, in addition to providing the right sports nutrition products to help athletes push their limits, simply put we also want to support where the athletes want to be. It was an easy decision to officially team up with Rev3 this year.”
“We couldn’t be happier to welcome PowerBar to the Rev3 family,” said Charlie Patten, President of Rev3 Tri. “Their decades-long dedication to performance mirrors our dedication to the sport of triathlon. Having PowerBar products at our races and PowerBar support on course will really take us to the next level.”
PowerBar will provide on course support for the upcoming race season, including energy gels, product samples and other nutrition at the race and throughout the weekend, and support the Rev3 Pro and Age Group teams.
A recent addition to the Rev3 sponsorship roster is international wetsuit brand blueseventy. Meanwhile, in a push for corporate social responsibility, Rev3 has also started to give back to the community, through a partnership with the Ulman Cancer Fund.
